Over the past several years, dealers have been forced to make difficult choices in prioritizing which marketing and advertising channels to use to help build their brand with consumers. As a result, many dealers have chosen to cut promotional item spending as a way to cut expenses and shift limited resources to other brand-building tools.
Study after study, however, shows that promotional items are an essential part of any retailer’s marketing and advertising strategy. These products continually deliver results in helping retailers, including dealerships, quickly and cost-effectively claim their space in the hearts and minds of consumers. Consumers benefit, too, when they view branded items as useful.
With that in mind, here are answers to three common questions dealers ask about offering promotional products to consumer sand a few suggestions:
Don’t consumers just throw promotional items away when they get home?
No, they don’t. It’s easy to dismiss branded items as “trinkets and trash” that will disappear as soon as the nearest waste can is found. Research shows, however, most consumers will keep promotional items they consider useful, such as tote bags and writing instruments. In fact, usefulness is often cited as the most important reason why consumers keep an item.
Also, keep in mind that when consumers keep a branded item they tend to keep it an average of one to four years. During that time, your dealership’s brand and message are exposed and reinforced repeatedly with consumers, a unique benefit of promotional products over other types of marketing tools.
Do people really notice my logo and message on a giveaway?
Yes, and they remember it, too. A study conducted by PPAI Research indicated nearly 90 percent of people surveyed could recall the promotional product they received and the advertiser’s name. Nearly 75 percent of people also remembered the intended message. The products with the greatest advertiser-message recall included pens, calendars, coffee mugs, and magnets—all of which also offer the “usefulness factor” consumers prefer.
Will consumers really change their opinion of my business, because I gave them a promotional product?
Yes. According to a 2010 global advertising study by the Advertising Specialty Institute (ASI), more than 40 percent of promotional product users have a more favorable impression of an advertiser after receiving an item. Moreover, nearly 40 percent of those same respondents said they would likely shop at a business that distributed a branded item. As you focus on reputation management for your dealership, promotional items offer a tangible way to influence consumer opinion of your brand.
As research shows, promotional products are important tools in helping your dealership build its brand and reinforce its relationship with consumers day after day, month after month, and year after year. Claim your space by offering branded items that consumers deem useful in order to get the best bang for your advertising buck with each impression made.
How can I use Promotional Items at our dealership?
Many automotive dealerships new and used are discovering the benefit of giving a client or prospect something before leaving their dealership.
But, before just buying something to have to give away put some thought into it and ask yourself a few questions first.
- Who am I giving these gifts to? (Service clients, New car or used car purchase, test drive prospects)
- How much is that customer worth to you over the next 5 years? Over a lifetime?
- What promotional items will strike a nerve with them to keep it around for years?
We have created a small list below of a few popular ideas below:
- Referrals – Rather than give money why not a nice stainless steel coffee mug with your name on it and a polo shirt to wear around for you
- Test Drive – Don’t let them walk away with nothing give them a lower end hat for coming bye
- Car Purchase – Give a nice keychain with your company name engraved or printed on it, add a personalized licence plate holder, an emergency car care kit and throw in a nice hat
- Service Clients – Give them a printed lanyard and attach it to their keys before they pick it up
- Auto Detailing – Place an air freshener with your logo in the car and give a lower end hat
***The items listed above are suggestions only. Depending on your target market and demographics there may be better options for you. Search our website www.anythingprinting.ca where you will find thousands of great promotional ideas to choose from.
Every department is vital to the dealership’s success and a client’s value in the auto industry is worth an average of $4,000 – $5,000 per year. Go out of your way to impress new and returning clientele and for a small fee your clients will help you build your brand stronger than ever and increase your ROI!
Contact us with any promotional products, apparel, headwear, trade show or print questions you have today! (613 ) 920-2318 or firstname.lastname@example.org
- Cut/fit: Pro Fit Closure: Self fabric strap velcro closure with rubber logo tab
- Crown: Open crown Peak: Pre-curved contrast sandwich peak
- Fabric 100% Cotton chino twill.
Our visit our Promo eStore and browse our large selection of Hats, Visors, Toques, Beanies and more!
We are liquidating our current stock of inkjet cartridges and laser jet toners.
HP Q2612A – $60 (1)
LEX E250A11A – $100 (3)
BRO TN210BK – $60 (1)
BRO TN210C – $60 (1)
BRO TN210M – $60 (1)
BRO TN210Y – $60 (1)
HP 564XL C – $20
HP 564XL M – $20
HP 564XL Y – $20
HP 564BK – $10
HP 564C – $10
HP 564M – $10
HP 564Y – $10
HP 933XL CMY $30 (3PK)
HP Q5949X – $100 (1)
HP CB540A – $60 (2) HP 125A
HP CB541A – $60 (2) HP 125A
HP CB542A – $60 (2) HP 125A
HP CB543A – $60 (2) HP 125A
HP 920XL – $20 (1)
These products can be picked up in Belleville Ontario or we can ship with-in Canada. Shipping not included. Pre-payment only.
Contact us with any questions email@example.com.
Hosting a golf tournament or just looking for an affordable summer promo item, try our premium Golf Tees!
2-1/8″ tees available in black, blue, dark blue, natural, red, white, yellow, dark green and orange.
Material: Birch Wood
Product Size: 2-1/8″w x 7/16″ dia.
Tee Item Colors: Assorted Colors, Black, Dark Blue (295), Dark Green (343), Natural, Orange (165), Red (186), White, Yellow (108)
Price Includes: 1-color imprint, 1 location. Pricing is per thousand.
We also carry a large selection of other great Golf Promotional products. Contact us for more information firstname.lastname@example.org.
The Everything Tool Key Chain w/ Pen, LED light, Pocket knife, Bottle opener and Clip for your keys!
Your customers will be thrilled to receive one of your custom The Everything Tool Key Chains. It comes equipped with a:
- LED light
- Pocket knife
- Bottle and can opener
- Carabiner to attach to keys, bags, or belt loops
Clients will love how multifunctional these key lights are and they’ll be highly likely to attach them to their keys. With your logo printed on it, they’ll know exactly who gave them such useful key chains. Start creating a buzz for your brand with our quality Everything Tool Key Chain from Anything Printing today!
Visit our Promo eStore and browse our huge selection of custom keychains, flashlights and other unique mutli-tools.
Ergonomic comfort! The BPA-free 18 oz. Groovy Travel Tumbler captures the interest of all with its vivid color and ergonomic design. Dual-wall polypropylene insulation system keeps their brews warmer longer plus thumb-slide closure on the push-on lid prevents messy spills. It’s the Groovy Travel Tumbler.
Size: 7.5″ H x 2.5″ D x 18 oz.
Material: Plastic Outter with Plastic Liner
Colors: Blue, Lime, Orange, Pink, Red, White or Yellow
Visit our Promo eStore and browse our huge selection of drinkware including Tumblers, Mugs, Wine Glasses, Glass Bottles, Water Bottle, Stainless Steel Mugs, Thermal Mugs and more.
Contact us for more information sales@anythingprinting or visit our website www.anythingprinting.ca.
Color Inkjet All-in-One for your Home or Home Office
If you’re looking for an easy-to-use, economical color inkjet all-in-one that won’t waste valuable workspace, the Brother™ Work Smart™ Series MFC-J450DW may be exactly what you need. In addition to its budget-friendly purchase price, it offers a lower total cost of operation thanks to high-yield replacement ink cartridges‡ and paper-saving duplex printing. Features like an automatic document feeder, mobile device printing‡ and free Brother Cloud Apps‡ make this all-in-one an excellent choice for your home/home office.
- Easy Wireless Setup. Easy to setup wireless (802.11b/g/n) networking.
- Fast Color Printing on Demand. Fast print speeds up to 33ppm black and 27ppm color. ISO print speeds up to 12 ppm black and 10 ppm color (ISO/IEC 24734).‡
- 1.8″ Color LCD Display. Easily navigate menus on the Color LCD Display.
- Duplex (2-sided) Printing. Help Save paper with automatic duplex (2-sided) printing.
- Convenient Mobile Device Printing. Wireless printing from your mobile device via‡: AirPrint™, Google Cloud Print™, Brother™ iPrint&Scan and Cortado Workplace.
- Free Brother Cloud App‡. Web-based app from Brother let you capture and convert paper documents directly from your machine. (Office Doc Creator only)
- Web Connect. Access popular web services, such as FACEBOOK™ PICASA Web Albums™ FLICKR®, GOOGLE DRIVE™, EVERNOTE®, DROPBOX, BOX and SKYDRIVE®.
- Versatile Scanning. Capabilities to scan using a variety of formats including JPEG, TIFF and PDF to E-mail, media cards, OCR and more. Convenient for use in popular applications.
- Front Loading Ink Cartridges. 4-cartridge ink system allows you to only change the ink you need.
- Standard and High Yield Ink Cartridges. Standard and High Yield ink cartridges make it economical to maintain.
- Warranty. 1 year limited warranty and free phone support for the life of your product.
To our loyal customers and social media followers we would like to thank you for your continued support. To show our appreciation we are introducing FREE Shipping Fridays!
Yes, this means any order placed on a Friday mentioning the code
receives FREE shipping on in-stock orders. No minimum order required and there’s no catch. Orders must be emailed (email@example.com) between 9am – 4pm on Friday’s using our code SHIPFREEFRIDAY.
Orders throughout most of the Quinte and Quinte West area are delivered by the owners of the business. To our customers outside the Quinte area your orders will be delivered by a national courier service.
TELL YOUR CO-WORKERS, TELL YOUR FAMILY, TELL EVERYONE! FREE Shipping Fridays at GT Printing and Electronics.
*This is a social media exclusive offer. To qualify for free shipping you must include the code provided above in your e-mail order. Most in-stock orders are delivered next business day. This offer is only valid to residences and business located in Ontario Canada.*
**Monday to Thursday we charge $5.00 plus HST for all orders under $150 before tax.
Get fast, high performance printing with advanced security features and expand with your changing business needs. Ideal for businesses that need to print high volumes and confidential documents on a variety of media types.
Ideal for the IT or department manager in managed office environments, particularly in security-focused businesses, such as legal firms and government agencies, supporting small work teams of 8-10 users that require fast, high quality, output.
Toner – CE255A or CE255X – We offer both OEM and Compatible toners
Count on HP for performance and durability
Get back to work quickly with print speeds up to 40 ppm A4 and a fast first page out with Instant-on Technology. Quickly process and share large, complex files with a 540 MHz processor, up to 640 MB expandable memory, and gigabit networking1 .
Get peace of mind with advanced security features
Secure business-critical data and add more devices to the network with IPSec with encryption accelerator assist and support for IPv4 and IPv6 protocols1. Easily retrieve stored confidential print jobs using the control panel’s menu and key pad.
Gain the flexibility to expand with your business
Expand with your changing business using an open EIO slot and three host Hi-Speed USB 2.0 ports. The printer’s open memory slot lets you add up to 512 MB of memory. Do more with robust paper handling and a maximum input tray capacity of 1600 sheets.
As a Small Business seeking to boost local sales we look at the best reasons for doing your shopping at markets or in independent stores.
Buying local means a large percentage of your items should have a short field-to-fork journey and smaller footprint.
There are plenty of reasons why it is worth going local for some of your gifts and groceries including:
1. Your spending will boost the local economy
2. It is the ethical choice
3. They sell quirky, one-off gifts
4. You will be supporting Canadian entrepreneurs
5. You can help build communities
6. You might get a better deal or some good advice
7. You can sometimes try before you buy
At GT Printing and Electronics we put doing business locally first. If we can’t source our products or services locally we search for North American manufacturers, suppliers and wholesalers.
It is very important to us to practice what we preach. Our #1 priority to provide top quality products and unparalleled customer service.
Unlike some of our big box competitors we will NEVER try to sell you a product that we are uncertain of and if we don’t know the answer to your question we will get your the answer right away.
See why our customers are helping us spread the word and contact us with any of your Printer, Printer Cartridge/ Toner or Consumer Electronics questions today.
Contact Jenn at (613) 920-2117 or firstname.lastname@example.org
Think outside the big box!