Over the past several years, dealers have been forced to make difficult choices in prioritizing which marketing and advertising channels to use to help build their brand with consumers. As a result, many dealers have chosen to cut promotional item spending as a way to cut expenses and shift limited resources to other brand-building tools.
Study after study, however, shows that promotional items are an essential part of any retailer’s marketing and advertising strategy. These products continually deliver results in helping retailers, including dealerships, quickly and cost-effectively claim their space in the hearts and minds of consumers. Consumers benefit, too, when they view branded items as useful.
With that in mind, here are answers to three common questions dealers ask about offering promotional products to consumer sand a few suggestions:
Don’t consumers just throw promotional items away when they get home?
No, they don’t. It’s easy to dismiss branded items as “trinkets and trash” that will disappear as soon as the nearest waste can is found. Research shows, however, most consumers will keep promotional items they consider useful, such as tote bags and writing instruments. In fact, usefulness is often cited as the most important reason why consumers keep an item.
Also, keep in mind that when consumers keep a branded item they tend to keep it an average of one to four years. During that time, your dealership’s brand and message are exposed and reinforced repeatedly with consumers, a unique benefit of promotional products over other types of marketing tools.
Do people really notice my logo and message on a giveaway?
Yes, and they remember it, too. A study conducted by PPAI Research indicated nearly 90 percent of people surveyed could recall the promotional product they received and the advertiser’s name. Nearly 75 percent of people also remembered the intended message. The products with the greatest advertiser-message recall included pens, calendars, coffee mugs, and magnets—all of which also offer the “usefulness factor” consumers prefer.
Will consumers really change their opinion of my business, because I gave them a promotional product?
Yes. According to a 2010 global advertising study by the Advertising Specialty Institute (ASI), more than 40 percent of promotional product users have a more favorable impression of an advertiser after receiving an item. Moreover, nearly 40 percent of those same respondents said they would likely shop at a business that distributed a branded item. As you focus on reputation management for your dealership, promotional items offer a tangible way to influence consumer opinion of your brand.
As research shows, promotional products are important tools in helping your dealership build its brand and reinforce its relationship with consumers day after day, month after month, and year after year. Claim your space by offering branded items that consumers deem useful in order to get the best bang for your advertising buck with each impression made.
How can I use Promotional Items at our dealership?
Many automotive dealerships new and used are discovering the benefit of giving a client or prospect something before leaving their dealership.
But, before just buying something to have to give away put some thought into it and ask yourself a few questions first.
- Who am I giving these gifts to? (Service clients, New car or used car purchase, test drive prospects)
- How much is that customer worth to you over the next 5 years? Over a lifetime?
- What promotional items will strike a nerve with them to keep it around for years?
We have created a small list below of a few popular ideas below:
- Referrals – Rather than give money why not a nice stainless steel coffee mug with your name on it and a polo shirt to wear around for you
- Test Drive – Don’t let them walk away with nothing give them a lower end hat for coming bye
- Car Purchase – Give a nice keychain with your company name engraved or printed on it, add a personalized licence plate holder, an emergency car care kit and throw in a nice hat
- Service Clients – Give them a printed lanyard and attach it to their keys before they pick it up
- Auto Detailing – Place an air freshener with your logo in the car and give a lower end hat
***The items listed above are suggestions only. Depending on your target market and demographics there may be better options for you. Search our website www.anythingprinting.ca where you will find thousands of great promotional ideas to choose from.
Every department is vital to the dealership’s success and a client’s value in the auto industry is worth an average of $4,000 – $5,000 per year. Go out of your way to impress new and returning clientele and for a small fee your clients will help you build your brand stronger than ever and increase your ROI!
Contact us with any promotional products, apparel, headwear, trade show or print questions you have today! (613 ) 920-2318 or email@example.com
Do the products or services you’re providing your customers connect with them on an emotional level?
Do the products or services you’re providing your customers connect with them on an emotional level? A great example of this would be a professional in the fitness industry offering dietary or exercise programs for example.
The goal is leave such an impression on the client that when they leave each appointment they’ll continue the motivation and program until the next appointment. The reality is most of us need a little push from time to time and giving your client a little something to remind them a) why they are doing what their doing or b) you want to make sure they are always thinking about you.
A great way to keep your customers focussed on your business, products or services is giving them a branded promotional item they can wear or use on a daily basis. A great product for this may be a wristband, a hat or a keychain.
Every company has different marketing goals for their products or services and identifying that “hot button” for your customers is essential to reaching your marketing goals. Building strong relationships is a great goal but in the end we are all in business to make money. Try to position yourself where others are not and do your best to ensure you’re touching your customers as often as possible.
We have a huge selection (300,000+) promotional solutions that will fit almost any marketing strategy or customer mix. Visit our Promo eStore and choose from our huge selection of coffee mugs, pens, hats, clothing, bags, sporting goods, safety kits, usb drives, lanyards, bracelets, wristbands and more.Stand out in the crowd with our quality promotional solutions! Contact us for more information firstname.lastname@example.org.
Baseball hats, visors, mesh hats, and toques are all great promotional ideas to help promote your business or event.
Put your logo and slogan front and center in the crowd and get people talking. Hats are cost effective and a great marketing solution that can be use for all sorts of things including employee handouts and to give out at promotional events (ie. Trade shows, golf tournaments, fundraisers, schools).
We offer a HUGE selection of hats in a variety of different designs and colours to suit any brand or event.
Visit our Promo eStore and browse our complete line of headwear now.