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Do Car Dealerships benefit from giving Promotional Gifts?

Over the past several years, dealers have been forced to make difficult choices in prioritizing which marketing and advertising channels to use to help build their brand with consumers. As a result, many dealers have chosen to cut promotional item spending as a way to cut expenses and shift limited resources to other brand-building tools.

Study after study, however, shows that promotional items are an essential part of any retailer’s marketing and advertising strategy. These products continually deliver results in helping retailers, including dealerships, quickly and cost-effectively claim their space in the hearts and minds of consumers. Consumers benefit, too, when they view branded items as useful.

With that in mind, here are answers to three common questions  dealers ask about offering promotional products to consumer sand a few suggestions:

Don’t consumers just throw promotional items away when they get home?

No, they don’t. It’s easy to dismiss branded items as “trinkets and trash” that will disappear as soon as the nearest waste can is found. Research shows, however, most consumers will keep promotional items they consider useful, such as tote bags and writing instruments. In fact, usefulness is often cited as the most important reason why consumers keep an item.

Also, keep in mind that when consumers keep a branded item they tend to keep it an average of one to four years. During that time, your dealership’s brand and message are exposed and reinforced repeatedly with consumers, a unique benefit of promotional products over other types of marketing tools.

Do people really notice my logo and message on a giveaway?

Yes, and they remember it, too. A study conducted by PPAI Research indicated nearly 90 percent of people surveyed could recall the promotional product they received and the advertiser’s name. Nearly 75 percent of people also remembered the intended message. The products with the greatest advertiser-message recall included pens, calendars, coffee mugs, and magnets—all of which also offer the “usefulness factor” consumers prefer.

Will consumers really change their opinion of my business, because I gave them a promotional product?

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Yes. According to a 2010 global advertising study by the Advertising Specialty Institute (ASI), more than 40 percent of promotional product users have a more favorable impression of an advertiser after receiving an item. Moreover, nearly 40 percent of those same respondents said they would likely shop at a business that distributed a branded item. As you focus on reputation management for your dealership, promotional items offer a tangible way to influence consumer opinion of your brand.

As research shows, promotional products are important tools in helping your dealership build its brand and reinforce its relationship with consumers day after day, month after month, and year after year. Claim your space by offering branded items that consumers deem useful in order to get the best bang for your advertising buck with each impression made.

How can I use Promotional Items at our dealership?

Many automotive dealerships new and used are discovering the benefit of giving a client or prospect something before leaving their dealership.   

But, before just buying something to have to give away put some thought into it and ask yourself a few questions first.

  • Who am I giving these gifts to?  (Service clients, New car or used car purchase, test drive prospects)
  • How much is that customer worth to you over the next 5 years?  Over a lifetime?
  • What promotional items will strike a nerve with them to keep it around for years?

We have created a small list below of a few popular ideas below:

  • Referrals – Rather than give money why not a nice stainless steel coffee mug with your name on it and a polo shirt to wear around for you
  • Test Drive – Don’t let them walk away with nothing give them a lower end hat for coming bye
  • Car Purchase – Give a nice keychain with your company name engraved or printed on it, add a personalized licence plate holder, an emergency car care kit and throw in a nice hat
  • Service Clients – Give them a printed lanyard and attach it to their keys before they pick it up
  • Auto Detailing – Place an air freshener with your logo in the car and give a lower end hat

***The items listed above are suggestions only.  Depending on your target market and demographics there may be better options for you.  Search our website www.anythingprinting.ca where you will find thousands of great promotional ideas to choose from.

Every department is vital to the dealership’s success and a client’s value in the auto industry is worth an average of $4,000 – $5,000 per year.  Go out of your way to impress new and returning clientele and for a small fee your clients will help you build your brand stronger than ever and increase your ROI!

Contact us with any promotional products, apparel, headwear, trade show or print questions you have today! (613 ) 920-2318 or sales@anythinyprinting.ca

 

 

How to buy embroidered hats / caps

Ordering hats for your business, sports team or personal use has never been easier!

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Follow these simple steps listed below:

Step #1 – Choose Hat Design
Choose a hat design and colour that compliments your logo, company branding, target market or event.  You should also consider how the hat will be used.  For those who will be spending a lot of time outdoors we recommend using a Polyester fabric as it does not fade as fast in hot or sunny conditions as a cotton hat.  

Step #2 – Imprint Design
It all starts with your design.  Having a crisp well laid out design is key.  Having too much colour or detail may not work well with embroidery (ie. gradients, small text, PMS colours, small line work).  You will need to submit your logo in a high resolution (.EPS file) to get exact pricing of how much your hat decoration will cost per piece.

Step #3 – Get a Virtual Proof
Once you have chosen the hat you’d like, email us (sales@anythingprinting.ca) with the hat item number and your design.  We will create a virtual proof so you can see what your branding will look on the hat.  This step allows you to update any changes you’d like before your hats go into production.

Step #4 – Digitize Your Design File
Your design must be converted to digitized file (.DST) to determine the thread count needed to embroider your logo.  Your logo only needs to be digitized once.  The great thing about having a .DST is that it will work to print your logo on both hats and apparel you order in the future.

Step #5 – Place your order!
Once you approve your virtual proof then only steps left are to digitize your logo and get your hats into production.  Please allow 7-10 days to receive your hats after final approval.  At peak seasons in the year it can sometimes take up to 3 weeks to receive your hats.  In this case you will be notified at the time you place your order.

To view our full line-up of hats please visit our website

If you have any further questions about our hats or just printing hats in general please contact us direct.

Hats are a great way to promote your brand

Baseball hats, visors, mesh hats, and toques are all great promotional ideas to help promote your business or event.

Blank Baseball Hats - Anything Printing

Put your logo and slogan front and center in the crowd and get people talking.  Hats are cost effective and a great marketing solution that can be use for all sorts of things including employee handouts and to give out at promotional events (ie. Trade shows, golf tournaments, fundraisers, schools).

We offer a HUGE selection of hats in a variety of different designs and colours to suit any brand or event.

Visit our Promo eStore and browse our complete line of headwear now.

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