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Do Car Dealerships benefit from giving Promotional Gifts?

Over the past several years, dealers have been forced to make difficult choices in prioritizing which marketing and advertising channels to use to help build their brand with consumers. As a result, many dealers have chosen to cut promotional item spending as a way to cut expenses and shift limited resources to other brand-building tools.

Study after study, however, shows that promotional items are an essential part of any retailer’s marketing and advertising strategy. These products continually deliver results in helping retailers, including dealerships, quickly and cost-effectively claim their space in the hearts and minds of consumers. Consumers benefit, too, when they view branded items as useful.

With that in mind, here are answers to three common questions  dealers ask about offering promotional products to consumer sand a few suggestions:

Don’t consumers just throw promotional items away when they get home?

No, they don’t. It’s easy to dismiss branded items as “trinkets and trash” that will disappear as soon as the nearest waste can is found. Research shows, however, most consumers will keep promotional items they consider useful, such as tote bags and writing instruments. In fact, usefulness is often cited as the most important reason why consumers keep an item.

Also, keep in mind that when consumers keep a branded item they tend to keep it an average of one to four years. During that time, your dealership’s brand and message are exposed and reinforced repeatedly with consumers, a unique benefit of promotional products over other types of marketing tools.

Do people really notice my logo and message on a giveaway?

Yes, and they remember it, too. A study conducted by PPAI Research indicated nearly 90 percent of people surveyed could recall the promotional product they received and the advertiser’s name. Nearly 75 percent of people also remembered the intended message. The products with the greatest advertiser-message recall included pens, calendars, coffee mugs, and magnets—all of which also offer the “usefulness factor” consumers prefer.

Will consumers really change their opinion of my business, because I gave them a promotional product?

promotional-items-help-car-dealerships

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Yes. According to a 2010 global advertising study by the Advertising Specialty Institute (ASI), more than 40 percent of promotional product users have a more favorable impression of an advertiser after receiving an item. Moreover, nearly 40 percent of those same respondents said they would likely shop at a business that distributed a branded item. As you focus on reputation management for your dealership, promotional items offer a tangible way to influence consumer opinion of your brand.

As research shows, promotional products are important tools in helping your dealership build its brand and reinforce its relationship with consumers day after day, month after month, and year after year. Claim your space by offering branded items that consumers deem useful in order to get the best bang for your advertising buck with each impression made.

How can I use Promotional Items at our dealership?

Many automotive dealerships new and used are discovering the benefit of giving a client or prospect something before leaving their dealership.   

But, before just buying something to have to give away put some thought into it and ask yourself a few questions first.

  • Who am I giving these gifts to?  (Service clients, New car or used car purchase, test drive prospects)
  • How much is that customer worth to you over the next 5 years?  Over a lifetime?
  • What promotional items will strike a nerve with them to keep it around for years?

We have created a small list below of a few popular ideas below:

  • Referrals – Rather than give money why not a nice stainless steel coffee mug with your name on it and a polo shirt to wear around for you
  • Test Drive – Don’t let them walk away with nothing give them a lower end hat for coming bye
  • Car Purchase – Give a nice keychain with your company name engraved or printed on it, add a personalized licence plate holder, an emergency car care kit and throw in a nice hat
  • Service Clients – Give them a printed lanyard and attach it to their keys before they pick it up
  • Auto Detailing – Place an air freshener with your logo in the car and give a lower end hat

***The items listed above are suggestions only.  Depending on your target market and demographics there may be better options for you.  Search our website www.anythingprinting.ca where you will find thousands of great promotional ideas to choose from.

Every department is vital to the dealership’s success and a client’s value in the auto industry is worth an average of $4,000 – $5,000 per year.  Go out of your way to impress new and returning clientele and for a small fee your clients will help you build your brand stronger than ever and increase your ROI!

Contact us with any promotional products, apparel, headwear, trade show or print questions you have today! (613 ) 920-2318 or sales@anythinyprinting.ca

 

 

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Hosting a golf tournament this summer? Advertise your business with our premium Golf Tees!

Hosting a golf tournament or just looking for an affordable summer promo item, try our premium Golf Tees!

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We also carry a large selection of other great Golf Promotional products.  Contact us for more information sales@anythingprinting.ca.

SAVE 10% on your first printing order!

Printing ProductsThere’s no better time to get your print marketing campaign ready for spring!

In addition to our industry leading pricing we are offering an additional 10% OFF on first time orders.

Choose from our large selection of:

Brochures           Business Cards          Presentation Folders          Envelopes
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Business Forms and more!

View our Business Printing catalog for more ideas!

Add an additional 10% OFF to all first time orders using code JD435.  Valid until 03, 31, 2016.

Prices are for print only.  Add $5 for delivery.  Plus HST.

If you need help turning your great ideas into an eye catching and powerful graphic design, our team of experienced local designers are ready to get creative on your next project!

Contact us for more information.

View our large selection of Holiday Greeting Collection

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It’s never too early to start planning your Christmas mailing program and we have all the tools you need to make your customers feel appreciated this holiday season.

View our Holiday Greetings Catalog and choose from our huge selection on stock greeting cards, calendars and more.

Add your logo and a nice message and give a personal touch with your signature.

We also offer a the option to choose your own custom images and card sizes.

Contact us with your holiday greeting card questions directly at sales@anythingprinting.ca.

SAVE BIG – Brother MFCJ450DW $89.99 until 07/28/15

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Color Inkjet All-in-One for your Home or Home Office
If you’re looking for an easy-to-use, economical color inkjet all-in-one that won’t waste valuable workspace, the Brother™ Work Smart™ Series MFC-J450DW may be exactly what you need. In addition to its budget-friendly purchase price, it offers a lower total cost of operation thanks to high-yield replacement ink cartridges‡ and paper-saving duplex printing. Features like an automatic document feeder, mobile device printing‡ and free Brother Cloud Apps‡ make this all-in-one an excellent choice for your home/home office.

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Choose from

Do you enjoy attending Vendors Markets or Trade Shows?

Do you enjoy sales? Are you well-connected in the Quinte area? Are you aware of the local vendors markets?

We are looking for a savvy person to help us set-up and run a kiosk at local vendors markets, trade shows and other community events throughout the Quinte region.

Our products are top quality, in high demand, competitive in price and we carry one of the largest selections of printing products and design solutions in the marketplace through one supplier. We carry stock huge inventory levels, have fast turnaround times and we offer next day delivery if required.

A great fit for our opportunity is someone with strong communication skills, has great organization skills, has a high energy level and a positive attitude. No direct sales experience required.

This position requires the ability to work a wireless debit terminal, handle cash, update statistics sheets, be able to start a conversation with a complete stranger and is a proactive thinker.

We will provide ongoing training, sales tools and marketing materials to make the booth/ kiosk a success.

This could also turn into an Account Manager opportunity for the right person.

If this sounds like a good fit for you or you know someone that would be interested in our opportunity please contact us sales@anythingprinting.ca.

We sell SIGNS!

We are excited to announce that we are now offering a full line of signs for your business, promotions and events.

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Our newest website launch – Access HVAC

And we’re live, www.accesshvac.ca!

This is our most recent on website creation for Access HVAC of Belleville, Ontario.

Access HVAC provides Residential and Commercial Heating and Cooling services to customers living in-between Belleville west to the GTA and Bancroft south to Prince Edward county.  Access HVAC offers a wide range of Heating and Cooling services ranging from sales of new units, installations, service to existing equipment, upgrading existing equipment and several financing options.

Contact Access HVAC for a personalized quote today! marcel@accesshvac.ca

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This website is created from one of our own templates.  We used our template layout and worked with Access HVAC to re-create our template to a custom one-of-a-kind website design for them.

This website includes:

A unique on-line website domain
A website hosting account
A custom banner design
Custom layout re-creation including menus
Use provided images/ photos
Incorporate video provided
Custom keyword rich content/ text
Industry specific keyword SEO
Optimized META and page descriptions
Google Map and contact form
Personalized e-mail addresses

Whether you’re looking to get a home for your business on-line or your current website is in need of a facelift we have a website design solution to suit your needs.

We offer a wide range of creative solutions including website design templates and custom website design using HTML5, running Google reports, SEO (Search Engine Optimization), mobile friendly websites, creating rich keyword content, graphic design, custom video and photography, work with embed code, creating unique META and page descriptions, hosting, domain registration, personalized e-mail addresses and more.

Contact our experienced creative design team with your design ideas today! sales@anythingprinting.ca

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