Category Archives: Creative and Design
Over the past several years, dealers have been forced to make difficult choices in prioritizing which marketing and advertising channels to use to help build their brand with consumers. As a result, many dealers have chosen to cut promotional item spending as a way to cut expenses and shift limited resources to other brand-building tools.
Study after study, however, shows that promotional items are an essential part of any retailer’s marketing and advertising strategy. These products continually deliver results in helping retailers, including dealerships, quickly and cost-effectively claim their space in the hearts and minds of consumers. Consumers benefit, too, when they view branded items as useful.
With that in mind, here are answers to three common questions dealers ask about offering promotional products to consumer sand a few suggestions:
Don’t consumers just throw promotional items away when they get home?
No, they don’t. It’s easy to dismiss branded items as “trinkets and trash” that will disappear as soon as the nearest waste can is found. Research shows, however, most consumers will keep promotional items they consider useful, such as tote bags and writing instruments. In fact, usefulness is often cited as the most important reason why consumers keep an item.
Also, keep in mind that when consumers keep a branded item they tend to keep it an average of one to four years. During that time, your dealership’s brand and message are exposed and reinforced repeatedly with consumers, a unique benefit of promotional products over other types of marketing tools.
Do people really notice my logo and message on a giveaway?
Yes, and they remember it, too. A study conducted by PPAI Research indicated nearly 90 percent of people surveyed could recall the promotional product they received and the advertiser’s name. Nearly 75 percent of people also remembered the intended message. The products with the greatest advertiser-message recall included pens, calendars, coffee mugs, and magnets—all of which also offer the “usefulness factor” consumers prefer.
Will consumers really change their opinion of my business, because I gave them a promotional product?
Yes. According to a 2010 global advertising study by the Advertising Specialty Institute (ASI), more than 40 percent of promotional product users have a more favorable impression of an advertiser after receiving an item. Moreover, nearly 40 percent of those same respondents said they would likely shop at a business that distributed a branded item. As you focus on reputation management for your dealership, promotional items offer a tangible way to influence consumer opinion of your brand.
As research shows, promotional products are important tools in helping your dealership build its brand and reinforce its relationship with consumers day after day, month after month, and year after year. Claim your space by offering branded items that consumers deem useful in order to get the best bang for your advertising buck with each impression made.
How can I use Promotional Items at our dealership?
Many automotive dealerships new and used are discovering the benefit of giving a client or prospect something before leaving their dealership.
But, before just buying something to have to give away put some thought into it and ask yourself a few questions first.
- Who am I giving these gifts to? (Service clients, New car or used car purchase, test drive prospects)
- How much is that customer worth to you over the next 5 years? Over a lifetime?
- What promotional items will strike a nerve with them to keep it around for years?
We have created a small list below of a few popular ideas below:
- Referrals – Rather than give money why not a nice stainless steel coffee mug with your name on it and a polo shirt to wear around for you
- Test Drive – Don’t let them walk away with nothing give them a lower end hat for coming bye
- Car Purchase – Give a nice keychain with your company name engraved or printed on it, add a personalized licence plate holder, an emergency car care kit and throw in a nice hat
- Service Clients – Give them a printed lanyard and attach it to their keys before they pick it up
- Auto Detailing – Place an air freshener with your logo in the car and give a lower end hat
***The items listed above are suggestions only. Depending on your target market and demographics there may be better options for you. Search our website www.anythingprinting.ca where you will find thousands of great promotional ideas to choose from.
Every department is vital to the dealership’s success and a client’s value in the auto industry is worth an average of $4,000 – $5,000 per year. Go out of your way to impress new and returning clientele and for a small fee your clients will help you build your brand stronger than ever and increase your ROI!
Contact us with any promotional products, apparel, headwear, trade show or print questions you have today! (613 ) 920-2318 or firstname.lastname@example.org
Underestimating the importance of investing in your image is a common mistake of many businesses. Some business owners mistakenly believe that advertising, marketing, brand identity and promotional materials are expenses rather than investments. These elements can ultimately damage business success because first impressions do count and first impressions are most often impacted by image and presentation.
Your business is unique just like you! Your logo is your smile, your brand is your handshake and your image is everything.
Here is a perfect example of what we do for our clients.
BEFORE – Template based design from an online company. All pixelated and fuzzy.
AFTER – We re-designed the file into print ready artwork! Clear as a bell with sharp lines.
Let our team of EXPERIENCED graphic design artists help create a logo and branding you can be proud to give to your clients!
Contact us for more information.
A picture is worth 1000 words. You provide quality products and services so why jeopardize your business message with cheap designs or pixelated image files.
We work with our customers to get a clear understanding of their design goals are and we work together to create a professional product that delivers a powerful message leaves a lasting impression.
We produce quality high-resolution print ready artwork. Our team of graphic designers offer 25+ years industry experience creating:
- Business stationary
- Sales flyers
- Rack cards
- Door hangers
- Books and Booklets
- Post cards and more!
We also have access to 1000’s of quality stock images and backgrounds that we can customize to meet your design needs.
Let us help you design quality artwork that will assist in building your reputation and brand today! email@example.com
We are excited to release our newest logo design for Plug n Play Land located in downtown Belleville.
Are you looking to have a logo created, a sales flyer designed or graphics designed for you new sign?
You can trust our team of experienced designers to work with you to help deliver a product that you can be happy with. We work with you to get an understanding of your project and your message and we build high quality designs that will deliver your powerful message and assist with creating your brand identity.
Contact our design team today! firstname.lastname@example.org
We wanted to take the time to discuss the process of graphic design and how the process actually works.
There is a big misconception in the marketplace today that graphic design services are FREE especially when purchasing some print items. The truth is that graphic design services are not free. The reality is there is very slim margins to be made on printing and todays graphic designers as well educated and experienenced and their salary’s cost the company money.
It takes a very talented graphic artist to provide you with top-notch print ready artwork. Graphic designers also earn an hourly wage and it takes time to prepare print ready files. With creating fresh and new ideas it also requires a lot of skill and experience to deliver high quality graphics that the customer approves of.
Here is a rough idea of Graphic Design services and how things operate.
Logo’s, Flyers and Brochures
Designers will usually charge an hourly rate or a flat fee with limited updates.
Set-Up Fee for Print
When submitting jobs for print there is often a one time standard set-up fee. Sometimes set-up fees are recurring.
Some customers want a particular image to be re-sized so they can use the image for different on-line profile accounts. Graphic design fees are usually charged by the hour for these types of projects.
These are just a few examples but as you see it takes time, experience and skill to produce quality designs and print ready products.
Your print marketing materials are usually the staple of any marketing campaign and helping build your brand. Do not cheap out and hire an inexperienced designer and the cheapest printer you can find to do you work. Often times you get what you pay for and you do not want to jepordize that next big relationship due to some poor descisions on your marketing materials.
Contact us with any of your printing related projects and let our team of experienced professionals design and print marketing products that will WOW your customers.