Over the past several years, dealers have been forced to make difficult choices in prioritizing which marketing and advertising channels to use to help build their brand with consumers. As a result, many dealers have chosen to cut promotional item spending as a way to cut expenses and shift limited resources to other brand-building tools.
Study after study, however, shows that promotional items are an essential part of any retailer’s marketing and advertising strategy. These products continually deliver results in helping retailers, including dealerships, quickly and cost-effectively claim their space in the hearts and minds of consumers. Consumers benefit, too, when they view branded items as useful.
With that in mind, here are answers to three common questions dealers ask about offering promotional products to consumer sand a few suggestions:
Don’t consumers just throw promotional items away when they get home?
No, they don’t. It’s easy to dismiss branded items as “trinkets and trash” that will disappear as soon as the nearest waste can is found. Research shows, however, most consumers will keep promotional items they consider useful, such as tote bags and writing instruments. In fact, usefulness is often cited as the most important reason why consumers keep an item.
Also, keep in mind that when consumers keep a branded item they tend to keep it an average of one to four years. During that time, your dealership’s brand and message are exposed and reinforced repeatedly with consumers, a unique benefit of promotional products over other types of marketing tools.
Do people really notice my logo and message on a giveaway?
Yes, and they remember it, too. A study conducted by PPAI Research indicated nearly 90 percent of people surveyed could recall the promotional product they received and the advertiser’s name. Nearly 75 percent of people also remembered the intended message. The products with the greatest advertiser-message recall included pens, calendars, coffee mugs, and magnets—all of which also offer the “usefulness factor” consumers prefer.
Will consumers really change their opinion of my business, because I gave them a promotional product?
Yes. According to a 2010 global advertising study by the Advertising Specialty Institute (ASI), more than 40 percent of promotional product users have a more favorable impression of an advertiser after receiving an item. Moreover, nearly 40 percent of those same respondents said they would likely shop at a business that distributed a branded item. As you focus on reputation management for your dealership, promotional items offer a tangible way to influence consumer opinion of your brand.
As research shows, promotional products are important tools in helping your dealership build its brand and reinforce its relationship with consumers day after day, month after month, and year after year. Claim your space by offering branded items that consumers deem useful in order to get the best bang for your advertising buck with each impression made.
How can I use Promotional Items at our dealership?
Many automotive dealerships new and used are discovering the benefit of giving a client or prospect something before leaving their dealership.
But, before just buying something to have to give away put some thought into it and ask yourself a few questions first.
- Who am I giving these gifts to? (Service clients, New car or used car purchase, test drive prospects)
- How much is that customer worth to you over the next 5 years? Over a lifetime?
- What promotional items will strike a nerve with them to keep it around for years?
We have created a small list below of a few popular ideas below:
- Referrals – Rather than give money why not a nice stainless steel coffee mug with your name on it and a polo shirt to wear around for you
- Test Drive – Don’t let them walk away with nothing give them a lower end hat for coming bye
- Car Purchase – Give a nice keychain with your company name engraved or printed on it, add a personalized licence plate holder, an emergency car care kit and throw in a nice hat
- Service Clients – Give them a printed lanyard and attach it to their keys before they pick it up
- Auto Detailing – Place an air freshener with your logo in the car and give a lower end hat
***The items listed above are suggestions only. Depending on your target market and demographics there may be better options for you. Search our website www.anythingprinting.ca where you will find thousands of great promotional ideas to choose from.
Every department is vital to the dealership’s success and a client’s value in the auto industry is worth an average of $4,000 – $5,000 per year. Go out of your way to impress new and returning clientele and for a small fee your clients will help you build your brand stronger than ever and increase your ROI!
Contact us with any promotional products, apparel, headwear, trade show or print questions you have today! (613 ) 920-2318 or firstname.lastname@example.org
- Cut/fit: Pro Fit Closure: Self fabric strap velcro closure with rubber logo tab
- Crown: Open crown Peak: Pre-curved contrast sandwich peak
- Fabric 100% Cotton chino twill.
Our visit our Promo eStore and browse our large selection of Hats, Visors, Toques, Beanies and more!
Underestimating the importance of investing in your image is a common mistake of many businesses. Some business owners mistakenly believe that advertising, marketing, brand identity and promotional materials are expenses rather than investments. These elements can ultimately damage business success because first impressions do count and first impressions are most often impacted by image and presentation.
Your business is unique just like you! Your logo is your smile, your brand is your handshake and your image is everything.
Here is a perfect example of what we do for our clients.
BEFORE – Template based design from an online company. All pixelated and fuzzy.
AFTER – We re-designed the file into print ready artwork! Clear as a bell with sharp lines.
Let our team of EXPERIENCED graphic design artists help create a logo and branding you can be proud to give to your clients!
Contact us for more information.
Our clothing is made by a leading developer and manufacturer of logo’d apparel for the Canadian promotional industry. They have been supplying high quality apparel for over 35 years.
We sell logo’d apparel across 10 different categories; Polos, Active Tops, Woven Shirts, Sweaters, Knits and Fleece, Vests, Jackets, Pants, Hats and Bags & Accessories. From technical polo’s to 3-in-1 winter jackets, we have apparel to suit multiple needs with a wide colour and size offering combined with deep inventory. Our clothing has a very strong reputation, combined with an extensive distribution network.
We offer state of the art in-house decoration that ensures we can monitor your order from start to finish. We know that your brand is your business and that’s why we only offer the industry leading apparel and we stand behind every product we sell. Our innovative team of decoration specialists provide unique custom decoration through our wide variety of imprinting methods on our award winning apparel, while remaining consistent with your brand.
Our decoration options include: (Demonstration videos available)
- Deboss/ Emboss
We have our in-house creative team of designers that can help design your logo, customize your branding message, vectorize and digitize your artwork files for the perfect print file.
Our team of experienced apparel specialist will help you choose the right product(s) to help give your image the recognition it deserves and help increase your brand awareness.
Browse our apparel – Promo eStore
Contact us for more information.