So you have a made the decision to purchase custom apparel for your business/ event but you’re not sure where to start. Don’t worry you’re not alone. Ordering custom apparel can be a daunting task especially if it’s your first time placing an apparel order.
We have put together a small starter list to help you understand the different options available to you and a little more information on how custom decorated apparel is purchased.
Before you place your apparel order you should be asking yourself the following questions.
What type of apparel are you looking for?
- Is the apparel for an event and a 1 time use?
- Are you looking for a polo, t-shirt, hoodie, jacket, long sleeve shirt?
- Do you have a preferred decoration?
- How many printed locations?
- What time of year is it for? Indoor or outdoor use?
- What is the quantity needed?
- What is the budget?
- What is the timeline?
Artwork for Apparel
Depending on your artwork, there may be a best decoration option available. Determining the best decoration for your artwork is key not only for quality but also for pricing.
EG. Some logos may have too much detail for embroidery, some logos have a gradient and are better for transfers, other logos are a 1 colour which is best for screen printing.
Whether you print 1 colour print on a cotton t-shirt or you print a full colour logo on a polyester jacket your artwork may work better with a specific decoration method based upon the artwork or garment you’ve chosen. Each decoration method works best with specific types of fabric and colours.
The most popular apparel decoration methods are Heat Transfers, Embroidery, Screen Print, Direct to Garment, Deboss, Applique, HXD, inFusion, and PVC Emblems.
It’s always best to try an establish your apparel budget. If your budget is $10 per shirt for 150 shirts, $65 per polo for 15 polos or you have $40 to order one shirt it’s a great idea to have a number in mind. It will help your apparel partner determine your best options up front without creating a lot of unnecessary work and wasted time.
In a perfect world you could place your order for custom apparel today and have it delivered tomorrow. Unfortunately that is not the case. It’s always best to leave yourself 3 weeks to make everything run smooth.
A normal apparel order takes 24-72 hours for a proof, 5-7 days production time and 1-3 days shipping. This example does not include a backordered item or shipping errors.
If you have enough time or you are using 2 or more decoration options it’s always a good idea to get a pre-production sample. Blank or printed samples usually come with a fee. Talk to your apparel partner.
Rush Order Apparel
Not always the best option to leave your apparel to the last minute but thanks to direct to garment printing t-shirts, polos, and hoodies are available with-in 48-72 hours.
Anything Printing is a leader supplier of custom decorated apparel. We offer an industry leading 9 apparel decoration options and we offer a large selection of top quality branded apparel including Roots, Puma, Callaway and more.
Contact us with all your apparel artwork, apparel printing and apparel decoration needs today! email@example.com
Over the past several years, dealers have been forced to make difficult choices in prioritizing which marketing and advertising channels to use to help build their brand with consumers. As a result, many dealers have chosen to cut promotional item spending as a way to cut expenses and shift limited resources to other brand-building tools.
Study after study, however, shows that promotional items are an essential part of any retailer’s marketing and advertising strategy. These products continually deliver results in helping retailers, including dealerships, quickly and cost-effectively claim their space in the hearts and minds of consumers. Consumers benefit, too, when they view branded items as useful.
With that in mind, here are answers to three common questions dealers ask about offering promotional products to consumer sand a few suggestions:
Don’t consumers just throw promotional items away when they get home?
No, they don’t. It’s easy to dismiss branded items as “trinkets and trash” that will disappear as soon as the nearest waste can is found. Research shows, however, most consumers will keep promotional items they consider useful, such as tote bags and writing instruments. In fact, usefulness is often cited as the most important reason why consumers keep an item.
Also, keep in mind that when consumers keep a branded item they tend to keep it an average of one to four years. During that time, your dealership’s brand and message are exposed and reinforced repeatedly with consumers, a unique benefit of promotional products over other types of marketing tools.
Do people really notice my logo and message on a giveaway?
Yes, and they remember it, too. A study conducted by PPAI Research indicated nearly 90 percent of people surveyed could recall the promotional product they received and the advertiser’s name. Nearly 75 percent of people also remembered the intended message. The products with the greatest advertiser-message recall included pens, calendars, coffee mugs, and magnets—all of which also offer the “usefulness factor” consumers prefer.
Will consumers really change their opinion of my business, because I gave them a promotional product?
Yes. According to a 2010 global advertising study by the Advertising Specialty Institute (ASI), more than 40 percent of promotional product users have a more favorable impression of an advertiser after receiving an item. Moreover, nearly 40 percent of those same respondents said they would likely shop at a business that distributed a branded item. As you focus on reputation management for your dealership, promotional items offer a tangible way to influence consumer opinion of your brand.
As research shows, promotional products are important tools in helping your dealership build its brand and reinforce its relationship with consumers day after day, month after month, and year after year. Claim your space by offering branded items that consumers deem useful in order to get the best bang for your advertising buck with each impression made.
How can I use Promotional Items at our dealership?
Many automotive dealerships new and used are discovering the benefit of giving a client or prospect something before leaving their dealership.
But, before just buying something to have to give away put some thought into it and ask yourself a few questions first.
- Who am I giving these gifts to? (Service clients, New car or used car purchase, test drive prospects)
- How much is that customer worth to you over the next 5 years? Over a lifetime?
- What promotional items will strike a nerve with them to keep it around for years?
We have created a small list below of a few popular ideas below:
- Referrals – Rather than give money why not a nice stainless steel coffee mug with your name on it and a polo shirt to wear around for you
- Test Drive – Don’t let them walk away with nothing give them a lower end hat for coming bye
- Car Purchase – Give a nice keychain with your company name engraved or printed on it, add a personalized licence plate holder, an emergency car care kit and throw in a nice hat
- Service Clients – Give them a printed lanyard and attach it to their keys before they pick it up
- Auto Detailing – Place an air freshener with your logo in the car and give a lower end hat
***The items listed above are suggestions only. Depending on your target market and demographics there may be better options for you. Search our website www.anythingprinting.ca where you will find thousands of great promotional ideas to choose from.
Every department is vital to the dealership’s success and a client’s value in the auto industry is worth an average of $4,000 – $5,000 per year. Go out of your way to impress new and returning clientele and for a small fee your clients will help you build your brand stronger than ever and increase your ROI!
Contact us with any promotional products, apparel, headwear, trade show or print questions you have today! (613 ) 920-2318 or firstname.lastname@example.org
Only $26.99 each
• 4.4 oz., 100% polyester diamond jacquard jersey
• inserts: 4 oz., 100% polyester snag protection tricot
• matching jacquard knit collar
Colour(s): Black 703, Carbon 456, Classic Navy 849, Nautical Blue 413, Valley Green 448
S, M, L, XL, 2XL, 3XL, 4XL, 5XL