Over the past several years, dealers have been forced to make difficult choices in prioritizing which marketing and advertising channels to use to help build their brand with consumers. As a result, many dealers have chosen to cut promotional item spending as a way to cut expenses and shift limited resources to other brand-building tools.
Study after study, however, shows that promotional items are an essential part of any retailer’s marketing and advertising strategy. These products continually deliver results in helping retailers, including dealerships, quickly and cost-effectively claim their space in the hearts and minds of consumers. Consumers benefit, too, when they view branded items as useful.
With that in mind, here are answers to three common questions dealers ask about offering promotional products to consumer sand a few suggestions:
Don’t consumers just throw promotional items away when they get home?
No, they don’t. It’s easy to dismiss branded items as “trinkets and trash” that will disappear as soon as the nearest waste can is found. Research shows, however, most consumers will keep promotional items they consider useful, such as tote bags and writing instruments. In fact, usefulness is often cited as the most important reason why consumers keep an item.
Also, keep in mind that when consumers keep a branded item they tend to keep it an average of one to four years. During that time, your dealership’s brand and message are exposed and reinforced repeatedly with consumers, a unique benefit of promotional products over other types of marketing tools.
Do people really notice my logo and message on a giveaway?
Yes, and they remember it, too. A study conducted by PPAI Research indicated nearly 90 percent of people surveyed could recall the promotional product they received and the advertiser’s name. Nearly 75 percent of people also remembered the intended message. The products with the greatest advertiser-message recall included pens, calendars, coffee mugs, and magnets—all of which also offer the “usefulness factor” consumers prefer.
Will consumers really change their opinion of my business, because I gave them a promotional product?
Yes. According to a 2010 global advertising study by the Advertising Specialty Institute (ASI), more than 40 percent of promotional product users have a more favorable impression of an advertiser after receiving an item. Moreover, nearly 40 percent of those same respondents said they would likely shop at a business that distributed a branded item. As you focus on reputation management for your dealership, promotional items offer a tangible way to influence consumer opinion of your brand.
As research shows, promotional products are important tools in helping your dealership build its brand and reinforce its relationship with consumers day after day, month after month, and year after year. Claim your space by offering branded items that consumers deem useful in order to get the best bang for your advertising buck with each impression made.
How can I use Promotional Items at our dealership?
Many automotive dealerships new and used are discovering the benefit of giving a client or prospect something before leaving their dealership.
But, before just buying something to have to give away put some thought into it and ask yourself a few questions first.
- Who am I giving these gifts to? (Service clients, New car or used car purchase, test drive prospects)
- How much is that customer worth to you over the next 5 years? Over a lifetime?
- What promotional items will strike a nerve with them to keep it around for years?
We have created a small list below of a few popular ideas below:
- Referrals – Rather than give money why not a nice stainless steel coffee mug with your name on it and a polo shirt to wear around for you
- Test Drive – Don’t let them walk away with nothing give them a lower end hat for coming bye
- Car Purchase – Give a nice keychain with your company name engraved or printed on it, add a personalized licence plate holder, an emergency car care kit and throw in a nice hat
- Service Clients – Give them a printed lanyard and attach it to their keys before they pick it up
- Auto Detailing – Place an air freshener with your logo in the car and give a lower end hat
***The items listed above are suggestions only. Depending on your target market and demographics there may be better options for you. Search our website www.anythingprinting.ca where you will find thousands of great promotional ideas to choose from.
Every department is vital to the dealership’s success and a client’s value in the auto industry is worth an average of $4,000 – $5,000 per year. Go out of your way to impress new and returning clientele and for a small fee your clients will help you build your brand stronger than ever and increase your ROI!
Contact us with any promotional products, apparel, headwear, trade show or print questions you have today! (613 ) 920-2318 or firstname.lastname@example.org
We are liquidating our current stock of inkjet cartridges and laser jet toners.
HP Q2612A – $60 (1)
LEX E250A11A – $100 (3)
BRO TN210BK – $60 (1)
BRO TN210C – $60 (1)
BRO TN210M – $60 (1)
BRO TN210Y – $60 (1)
HP 564XL C – $20
HP 564XL M – $20
HP 564XL Y – $20
HP 564BK – $10
HP 564C – $10
HP 564M – $10
HP 564Y – $10
HP 933XL CMY $30 (3PK)
HP Q5949X – $100 (1)
HP CB540A – $60 (2) HP 125A
HP CB541A – $60 (2) HP 125A
HP CB542A – $60 (2) HP 125A
HP CB543A – $60 (2) HP 125A
HP 920XL – $20 (1)
These products can be picked up in Belleville Ontario or we can ship with-in Canada. Shipping not included. Pre-payment only.
Contact us with any questions email@example.com.
Hosting a golf tournament or just looking for an affordable summer promo item, try our premium Golf Tees!
2-1/8″ tees available in black, blue, dark blue, natural, red, white, yellow, dark green and orange.
Material: Birch Wood
Product Size: 2-1/8″w x 7/16″ dia.
Tee Item Colors: Assorted Colors, Black, Dark Blue (295), Dark Green (343), Natural, Orange (165), Red (186), White, Yellow (108)
Price Includes: 1-color imprint, 1 location. Pricing is per thousand.
We also carry a large selection of other great Golf Promotional products. Contact us for more information firstname.lastname@example.org.
The Everything Tool Key Chain w/ Pen, LED light, Pocket knife, Bottle opener and Clip for your keys!
Your customers will be thrilled to receive one of your custom The Everything Tool Key Chains. It comes equipped with a:
- LED light
- Pocket knife
- Bottle and can opener
- Carabiner to attach to keys, bags, or belt loops
Clients will love how multifunctional these key lights are and they’ll be highly likely to attach them to their keys. With your logo printed on it, they’ll know exactly who gave them such useful key chains. Start creating a buzz for your brand with our quality Everything Tool Key Chain from Anything Printing today!
Visit our Promo eStore and browse our huge selection of custom keychains, flashlights and other unique mutli-tools.
We are a growing printing business in the Quinte area and we are looking to add an Account Manager to assist our Sales Department. Based on attitude, ethics, efficiency and sales this could evolve into a Sales Management role in the future.
We are in search of a mover and a shaker to assist with building and strengthening our sales department. You must be comfortable meeting and talking to new people, have a positive attitude and be very well organized. We provide you with all the tools and training necessary to be successful in this sales hunter role.
Our products are in high demand and used in EVERY office and 95% of homes on a daily basis. Our products are the highest quality in the marketplace, our services are unmatched by our competitors and we offer over 100,000+ reasons why we should be their chosen printing partner.
Due to our diverse product and service offerings an Account Manager can build a successful base of customers quickly because we are a complete printing partner. We offer some of best pricing in the marketplace, our products are household brand names and we take the hassle out of having 4 or more printing suppliers. We take care of all of our customers printing and design needs in one place.
As an Account Manager you will receive extensive background company training, in the field training, sales and marketing materials, superior sales support, a training manual and more. One of the largest advantages is that you get to work alongside with and learn from the GM of the company.
We are seeking an Account Manager in the Quinte region. We are offering a unique opportunity to handle your own sales territory, set your own hours and be in control of your own success.
If you lead by example, want to make a difference in your career and think you can help take our sales department to the next level we’d like to hear from you.
We have a sound established business with a local customer base and we are looking to grow our on-line sales. We would like to find with someone extensive experience using the eBay platform and that has a sound understanding on the eBay structure and policies.
We are looking to speak with experience selling on-line; preferably eBay or Amazon platforms. We required assistance setting up a store, help us understand the fee structures, possibly marketing the store and ensure we are following eBay policies.
We offer 70,000+ products which can be drop shipped next day! Our products are top quality and are very competitively prices with other eBay sellers.
We are offering a generous commission structure to the right person.
Contact us if this sounds like something you would excel doing.
Sales@gtprinting.ca or (613) 920-2117
We are excited to announce the release of our new remanufactured HP 83A
MICR toner cartridge.
Our MICR cartridges are designed, engineered, and manufactured with specially formulated MICR toner that meets ANSI/ABA standards to ensure proper MICR signal strength is met.
Product Compatibility: HP LaserJet Pro MFP M125, M127FN, M127FW
OEM Number Item Number Color Page Yield
CF283A(M) 200689P Black 1,500
Contact us with any of your printer consumables or printer needs today email@example.com or (613) 920-2117.
To our loyal customers and social media followers we would like to thank you for your continued support. To show our appreciation we are introducing FREE Shipping Fridays!
Yes, this means any order placed on a Friday mentioning the code
receives FREE shipping on in-stock orders. No minimum order required and there’s no catch. Orders must be emailed (firstname.lastname@example.org) between 9am – 4pm on Friday’s using our code SHIPFREEFRIDAY.
Orders throughout most of the Quinte and Quinte West area are delivered by the owners of the business. To our customers outside the Quinte area your orders will be delivered by a national courier service.
TELL YOUR CO-WORKERS, TELL YOUR FAMILY, TELL EVERYONE! FREE Shipping Fridays at GT Printing and Electronics.
*This is a social media exclusive offer. To qualify for free shipping you must include the code provided above in your e-mail order. Most in-stock orders are delivered next business day. This offer is only valid to residences and business located in Ontario Canada.*
**Monday to Thursday we charge $5.00 plus HST for all orders under $150 before tax.