Brochures are one of the best methods of marketing to introduce your business and value-added products or services. Brochures should be used as an introduction and information piece only. Be sure to include all your contact information including your phone number, e-mail and mailing address, website, blog, eCommerce, social media etc.
Brochures should detail:
- Who you are
- What problems you solve and the solutions you offer
- How you can make a customer’s life easier
- Why you
Brochures are an important part of your marketing strategy and should be well thought out. Brochures introduce your business, assist in initiating new relationships, are used to help garner further interest in your solutions and work as a powerful tool in your lead generation process.
Make sure not to over do it or over introduce your business. Brochures should intrigue prospects to interact with your brand. Once a prospect contacts you for information this is the chance to further introduce your business and discuss your value-added solutions.
Give your brochure that WOW! factor and use a unique size, shape and design that helps you stand out in the crowd. Brochures offer many value-added options that should not be overlooked while in your creative process. Here are just a few options available:
- Different stock shapes and sizes
- You can have a unique one of a kind die created
- Offer the ability to include pop-up features
- Choose which paper stock best suits your brochure
- Several folding options are available
- Include unique raised print
- Choose a Plain or UV/ Glossy coating for that extra shine
We offer a wide range of brochures sizes, unique images, content editing and quality graphic design services to help build you a powerful brochure that will help present your business in a professional manner, assist with creating greater brand awareness and increase your sales!
Contact us with all your brochure printing and graphic design needs today! email@example.com
The Perfect Blend: Roastar Purchases HP Indigo 20000 Digital Press at Labelexpo for Coffee Packaging Business
Custom coffee packaging printer Roastar is growing their HP Indigo portfolio with the purchase of an HP Indigo 20000 Digital Press at Labelexpo 2014. Roastar’s customers already love the flexibility and short-lead times afforded by HP Indigo digital technology and with the wider format and gravure-matching print quality of the new press, the company plans to deliver faster turnaround times as well as target new markets. The 30-inch width will also allow the company to create a more dynamic end product with new bag designs and packaging styles they were previously unable to produce digitally.
“At Roastar, we are committed to offering our customers quick turnaround times at quantities they actually need,” said Will Reif, president, Roastar. “With the wider-format of the HP Indigo 20000 Digital Press, not only will we be able to offer faster turnaround for on-demand client orders, but the press’ 30-inch width also provides the opportunity to create new coffee bag designs and styles to enhance our offering to the market.”
Experiencing strong market acceptance since its commercial availability in May 2014 – now with 10 worldwide customer installations already completed – the 30-inch HP Indigo 20000 Digital Press enables label converters to target new markets and larger, specialty applications.
Link to original article.