Category Archives: Promotional Products

Do Car Dealerships benefit from giving Promotional Gifts?

Over the past several years, dealers have been forced to make difficult choices in prioritizing which marketing and advertising channels to use to help build their brand with consumers. As a result, many dealers have chosen to cut promotional item spending as a way to cut expenses and shift limited resources to other brand-building tools.

Study after study, however, shows that promotional items are an essential part of any retailer’s marketing and advertising strategy. These products continually deliver results in helping retailers, including dealerships, quickly and cost-effectively claim their space in the hearts and minds of consumers. Consumers benefit, too, when they view branded items as useful.

With that in mind, here are answers to three common questions  dealers ask about offering promotional products to consumer sand a few suggestions:

Don’t consumers just throw promotional items away when they get home?

No, they don’t. It’s easy to dismiss branded items as “trinkets and trash” that will disappear as soon as the nearest waste can is found. Research shows, however, most consumers will keep promotional items they consider useful, such as tote bags and writing instruments. In fact, usefulness is often cited as the most important reason why consumers keep an item.

Also, keep in mind that when consumers keep a branded item they tend to keep it an average of one to four years. During that time, your dealership’s brand and message are exposed and reinforced repeatedly with consumers, a unique benefit of promotional products over other types of marketing tools.

Do people really notice my logo and message on a giveaway?

Yes, and they remember it, too. A study conducted by PPAI Research indicated nearly 90 percent of people surveyed could recall the promotional product they received and the advertiser’s name. Nearly 75 percent of people also remembered the intended message. The products with the greatest advertiser-message recall included pens, calendars, coffee mugs, and magnets—all of which also offer the “usefulness factor” consumers prefer.

Will consumers really change their opinion of my business, because I gave them a promotional product?

promotional-items-help-car-dealerships

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Yes. According to a 2010 global advertising study by the Advertising Specialty Institute (ASI), more than 40 percent of promotional product users have a more favorable impression of an advertiser after receiving an item. Moreover, nearly 40 percent of those same respondents said they would likely shop at a business that distributed a branded item. As you focus on reputation management for your dealership, promotional items offer a tangible way to influence consumer opinion of your brand.

As research shows, promotional products are important tools in helping your dealership build its brand and reinforce its relationship with consumers day after day, month after month, and year after year. Claim your space by offering branded items that consumers deem useful in order to get the best bang for your advertising buck with each impression made.

How can I use Promotional Items at our dealership?

Many automotive dealerships new and used are discovering the benefit of giving a client or prospect something before leaving their dealership.   

But, before just buying something to have to give away put some thought into it and ask yourself a few questions first.

  • Who am I giving these gifts to?  (Service clients, New car or used car purchase, test drive prospects)
  • How much is that customer worth to you over the next 5 years?  Over a lifetime?
  • What promotional items will strike a nerve with them to keep it around for years?

We have created a small list below of a few popular ideas below:

  • Referrals – Rather than give money why not a nice stainless steel coffee mug with your name on it and a polo shirt to wear around for you
  • Test Drive – Don’t let them walk away with nothing give them a lower end hat for coming bye
  • Car Purchase – Give a nice keychain with your company name engraved or printed on it, add a personalized licence plate holder, an emergency car care kit and throw in a nice hat
  • Service Clients – Give them a printed lanyard and attach it to their keys before they pick it up
  • Auto Detailing – Place an air freshener with your logo in the car and give a lower end hat

***The items listed above are suggestions only.  Depending on your target market and demographics there may be better options for you.  Search our website www.anythingprinting.ca where you will find thousands of great promotional ideas to choose from.

Every department is vital to the dealership’s success and a client’s value in the auto industry is worth an average of $4,000 – $5,000 per year.  Go out of your way to impress new and returning clientele and for a small fee your clients will help you build your brand stronger than ever and increase your ROI!

Contact us with any promotional products, apparel, headwear, trade show or print questions you have today! (613 ) 920-2318 or sales@anythinyprinting.ca

 

 

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Ritz Pen by Bic – $0.35 ea (Min 300)

anything-printing-ritz-pen-by-bicPlunger action retractable ballpoint. Smooth, satin silver barrel. Shiny clip and plunger. Vibrant, patterned trim colors.

  • Mechanism: Plunger-Action
  • Ink Color/Point Style: Black ink with medium point.

Price Includes

1-color imprint, 1 location

Imprint

Screen Print Back Side of Barrel 1-1/2″w x 1/2″h 1 color(s) included 5 color(s) max, Standard

Product Dimensions

5-5/8″l x 13/32″ dia.

Product Colors

Silver/Black, Silver/Green, Silver/Purple

Product Materials

Plastic

Additional Ordering/Imprint Info

Over 200 products have been selected from the BIC Graphic family of brands to support WWP. From January 1, 2016 through December 31, 2016, BIC Graphic will donate $2 per order on specially marked products.

Production Time

  • Standard :5 business days.
  • 24 Hour :1 business days.
  • per Add’l Color :1 business days.
  • Optional Packaging :1 business days.

View our large selection of quality pens on our Promo eStore.

Contact us for more information.

PH: (613) 920-2318

EM: sales@anythingprinting.ca

Bic Honor Stylus Pen

anything-printing-bic-honor-stylusYour customers will love our Honor Stylus Pen by Bic Graphic.

 

Product Size: 5-9/16″L x 7/16″Diameter
Medium Ink Colors: Black
Trim Colors: Black, Blue, Green, Purple, Red

Price Includes: Screen Printing (SP): Price includes a 1-color barrel imprint.

2 colors available on barrel, 1 color on clip. 

Imprint Method: Screen Print, Barrel (Standard): 1-3/4″W x 5/8″H, 2 color(s) max; Clip (Optional, additional charge): 1″W x 7/32″H, 1 color(s) max

Choose 1 trim/grip color. All include a silver barrel.

Lead Time: 5 business days.

View our large selection of quality pens on our Promo eStore.

Contact us for more information.

PH: (613) 920-2318

EM: sales@anythingprinting.ca

It’s time of year again to get your calendars ready for 2017!

Muscle cars deliver your message fast!

2017 Calendar
*13-Month calendar with Dec 2017 printed on backmount
*Gloss Paper Stock with UV Coated Cover
*High-quality Imagery
*Top markets: automotive, manufacturing, insurance

Sizes: 11″w x 10″h Closed; 11″w x 19″h Open

Price Includes: 1-color, 1-location imprint

Combining Styles:
Minimum total per order must be 150. You can mix themes in minimum quantities of 75 per theme, but they MUST have the same binding.

Visit our Promo eStore and view our huge selection of quality calendars by Bic. 

Contact us for more information.

PH (613) 920-2318

EM sales@anythingprinting.ca

Promote your brand in full colour with our Axiom Pen by Bic!

AnythingPrinting - Axiom PenTake advantage of the great imprint area on this impressive Axion Pen!  
 
Mechanism: Plunger-Action
Ink Color/Point Style: Black or blue ink with medium point
Black ink will be provided unless otherwise specified
Black- or green-trimmed pen available with black ink only
 
Material: Plastic
Product Size: 5-5/8″l x 3/8″ dia.
Product Colors: White/Black w/Black Ink, White/Blue w/Black Ink, White/Blue w/Blue Ink, White/Green w/Black ink, White/Orange w/Black Ink, White/Orange w/Blue Ink, White/Red w/Black Ink, White/Red w/Blue Ink
 
Price Includes: 1-color imprint, 1 location
 
Imprint Method: Screen Print, Barrel Aligned with Clip (Standard): 1-1/2″w x 3/4″h, 5 color(s) max
Visit of Promo eStore and browse hundreds of pen ideas and promotional products.
Contact us for more information.

Hosting a golf tournament this summer? Advertise your business with our premium Golf Tees!

Hosting a golf tournament or just looking for an affordable summer promo item, try our premium Golf Tees!

Anything Printing - Bic Golf Tees

2-1/8″ tees available in black, blue, dark blue, natural, red, white, yellow, dark green and orange.

Material: Birch Wood
Product Size: 2-1/8″w x 7/16″ dia.

Tee Item Colors: Assorted Colors, Black, Dark Blue (295), Dark Green (343), Natural, Orange (165), Red (186), White, Yellow (108)

Price Includes: 1-color imprint, 1 location. Pricing is per thousand.

We also carry a large selection of other great Golf Promotional products.  Contact us for more information sales@anythingprinting.ca.

Clothing and Custom Apparel

AnythingPrinting - Clothing

Our clothing is made by a leading developer and manufacturer of logo’d apparel for the Canadian promotional industry.  They have been supplying high quality apparel for over 35 years.  

We sell logo’d apparel across 10 different categories; Polos, Active Tops, Woven Shirts, Sweaters, Knits and Fleece, Vests, Jackets, Pants, Hats and Bags & Accessories.  From technical polo’s to 3-in-1 winter jackets, we have apparel to suit multiple needs with a wide colour and size offering combined with deep inventory.  Our clothing has a very strong reputation, combined with an extensive distribution network.

We offer state of the art in-house decoration that ensures we can monitor your order from start to finish.  We know that your brand is your business and that’s why we only offer the industry leading apparel and we stand behind every product we sell.  Our innovative team of decoration specialists provide unique custom decoration through our wide variety of imprinting methods on our award winning apparel, while remaining consistent with your brand.

Our decoration options include: (Demonstration videos available)

  • Embroidery
  • Transfers
  • inFusion
  • TruEdge
  • Deboss/ Emboss
  • Laser

We have our in-house creative team of designers that can help design your logo, customize your branding message, vectorize and digitize your artwork files for the perfect print file.

Our team of experienced apparel specialist will help you choose the right product(s) to help give your image the recognition it deserves and help increase your brand awareness.

Browse our apparelPromo eStore

Contact us for more information.

Extreme Eperformance™ Men’s Propel Interlock Polo with Contrast Tape

ONLY $29.38 each until May 31st, 2016                             Was $41.98 each

AnythingPrinting - Extreme Eperformance™ Ladies' Propel Interlock Polo with Contrast Tape

Women’s

  • 4.3 oz., 100% polyester interlock
  • moisture-wicking, anti-microbial and UV protection performance
  • contrast twill tape along sides and back yoke
  • heat-sealed label

 

AnythingPrinting - Extreme Eperformance™ Men's Propel Interlock Polo with Contrast Tape

Men’s

Colour(s): Black/Carbon 703, Amber Orange/White 477, Carbon/Classic Red 456, Classic Navy/White 849, Light Nautical Blue/Carbon 417, Valley Green/Carbon 448

S, M, L, XL, 2XL, 3XL

Men’s – http://ow.ly/10FhLV

Women’s – http://ow.ly/10FhLV

Contact us with any questions.

SAVE BIG on Bic Canada 150 Year Calendars!

Anything Printing - Bic 1867 Calendars

2017 Bic Calendar

ONLY $3.55 for 100

Combine your calendar with technology.

Download the app Pixaction, scan a calendar image and watch them come to life.

Visit our Promo eStore for hundreds more quality Bic Calendar ideas. 

We also carry a wide variety of Bic promotional products.

Contact us with any questions.

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